As the resident nerd at Tribal, Pete can be counted on to derail just about any brainstorming session with a discourse on findings from the latest Harvard Business Review. Fortunately he is also able to put his swarm of theoretical odds and ends to productive use as Tribal’s creative lead, leading the charge on messaging and positioning projects and the creation of sales readiness tools and sales collateral.

Being the sales lead for a company that specializes in helping other companies sell more effectively means that Pat is perhaps under more pressure to perform than most sales representatives. His knack for landing new clients without ever appearing to actually sell has been the subject of intense scrutiny and research at Tribal.

Hailing from Kenya, Sagar (or Sagi as we like to call him) came to North America to study Management & Marketing at Georgia State University and later moved to Canada where he graduated with a degree in Management & Organizational Studies from the University of Western Ontario.

Rachel joined Tribal Communications eager to become part of a culture based on collaboration and rigorous thought. With dedication and a commitment to quality and accuracy that borders on obsessive, she has since proven to be a valuable member of our creative team.

Teri has more than 16 years of experience as a writer and editor working with companies in a variety of industries for both business-to-business and business-to-consumer markets.

Most recently, Teri’s clients have included Novartis Ophthalmics, Roche Canada, VenGrowth Asset Management, Platform Computing, TELUS Mobility, Bank of Montreal, Covad Communications, Scotia Insurance, and IBM.

Hoai is an active researcher with over 10 years of experience that spans the worlds of academe and business. Early in her career, Hoai forged a commitment to rigorous research methods and design as an assistant professor at San Francisco State University, and then as an assistant director for a nationally-affiliated public policy project at the University of Washington. From there Hoai made the jump to the private sector where she continued to hone her research and analytical skills at Starbucks, Microsoft, and Lexicon Branding.

Kelly left her start-up career in marketing and promotions to become a freelance business writer and editor. Since then, Kelly has been creating innovative documentation for leaders in the software development, content management, and telecommunications industries. From brochures to best practices guides, Kelly tackles each project with an enthusiastic commitment to quality. Kelly was also the publisher and editor-in-chief of Toronto’s Painted Post magazine—a dream she had since landing her first job at a glossy national magazine.

Amanda brings many years of experience to Tribal Communications. Living and working as a marketer and business writer in both Europe and North America has taught her to think beyond traditional boundaries. The results are clearly visible in her writing, and she has provided creative, assertive, effective copy for key international players as well as entrepreneurial independents.

As the current intern at Tribal Communications many important assignments come across Aman’s desk such as coffee runs and lunch orders. But after the food settles and the caffeine has lifted the mental fog, he delves into various tasks such as writing copy, copy-editing, and research.

Marjo brings a wealth of experience and industry knowledge to the Tribal team. She has a hands-on approach and works closely with clients to achieve results and deliver them promptly. She has worked as a journalist, editor and corporate writer for more than 10 years, working for national dailies and magazines, and some of the largest companies in the country.

Before launching his freelance journalism and business writing career, Scott was associate editor of Premiere Video magazine, covering the Canadian home video industry. During his two years with the magazine he wrote extensively about new DVDs, videogames and briefly tasted Hollywood glory by interviewing such C-list celebrities as Carmen Electra and the supporting cast of Matrix Reloaded. Scott was also the national DVD and videogame columnist for sister publication Famous magazine, and continues to write his monthly videogame column.

Sue is a writer and editor with extensive industry experience working for magazines, newspapers, and corporate clients. She writes about a variety of subjects, including business, technology, arts and entertainment, and travel.

She got started working in the editorial field as Online Editor at the weekly Saturday Night magazine where she translated the print publication online and did original features for the Web. With over seven years of experience in editorial environments, Sue’s recent publication credits include The Globe and Mail, Profit magazine, and DreamScapes magazine.

Working in the industry for more than a decade, Dave’s diverse experience includes work as a freelance writer, web designer, and information architect. Dave is known for his versatility and for being to able to bring a creative viewpoint to any project. His client list includes CanWest Media, Fashion Magazine, Manulife Financial, and a dozen software companies. His portfolio includes articles about art education, body sugaring, and content management solutions—and that’s just A through C.

Kara writes about everything from scuba diving with sharks to commercial real estate.. For the past 25 years, she’s written for a range of consumer (Profit, SOHO, Toronto Star) and business press. She also wrote soft-cover tourist guides on Ottawa, Chicago and the Canadian Rockies as well as a hard-cover coffee-table book on the Canadian Rockies. In addition, she has created brochures, letters, Web sites, flyers, newsletters, scripts and articles for clients such as Labatt Breweries of Canada, Cadillac Fairview, Maclean’s and many small- to medium-size companies.

Deborah has been writing professionally for almost two decades. With an eclectic background that includes formal training in music and design & illustration as well as writing, her career has run the gamut from freelance artist and designer to Marketing Specialist for the Elora Music Festival, from Documentation Manager for Symantec Canada to Manager of Documentation, Training & Usability at Triversity Inc.