"Tribal's ability to understand our business, brainstorm, and flesh out ideas, made it possible to start with a few words thrown on a whiteboard and finish with a positioning statement that's easy for us to articulate and easy for our customers to understand." Oudi Antebi, VP Marketing and Strategy, Panorama Software Ltd.

Fraser Barnes is the CEO of ProGrid Ventures Inc which markets and promotes its own methodology for addressing the intangibles of complex decision making. This proprietary methodology comes complete with its own software and has applications in numerous fields.

Barnes wanted to improve their sales process and chart out why their sales techniques were faltering and ultimately stunting the company’s growth.

Barnes also noted that ProGrid was having difficulty communicating their definitive value proposition to its end user and even how to best qualify and approach prospects.